Many consumers are dissatisfied or even bored with the poor quality of packaging boxes, which directly affects the sales of goods. In the current cruel competitive market conditions, it can not be said to be a constraint on merchants or manufacturers. Naturally, it also affects the economic benefits of businesses or manufacturers.

這主要是因?yàn)楫a(chǎn)品包裝設(shè)計(jì)師的基本素質(zhì)和設(shè)計(jì)水平上不去，導(dǎo)致包裝設(shè)計(jì)質(zhì)量不高。包裝設(shè)計(jì)的品味主要是包裝盒設(shè)計(jì)的技巧。如果掌握了技巧，味道上下波動(dòng)就沒問題了。

This is mainly because the basic quality and design level of product packaging designers do not go up, resulting in the low quality of packaging design. The taste of packaging design is mainly the skill of packaging box design. If you master the technique, the taste will fluctuate up and down.

那么，作為顏色與包裝盒的對應(yīng)關(guān)系應(yīng)該是從哪里來的呢？主要通過外包裝的顏色可以揭示或反映內(nèi)部包裝。它讓人們一眼就感覺到或聯(lián)想到內(nèi)部包裝的內(nèi)容。

So, where should the corresponding relationship between color and packaging box come from? The inner packaging can be revealed or reflected mainly through the color of the outer packaging. It makes people feel or associate with the contents of the internal packaging at a glance.

對于這個(gè)問題，筆者在過去的文章中多次提到，但如果我們能進(jìn)店慶祝商品，很多商品都沒有反映出這種參考關(guān)系。這使得消費(fèi)者無法思考包裝是什么從里面。當(dāng)然，它不能在促 進(jìn)產(chǎn)品銷售方面發(fā)揮累積作用。外包裝的正常顏色應(yīng)不同程度地把握相同的特性；

For this problem, the author has mentioned it many times in previous articles, but if we can enter the store to celebrate the goods, many goods do not reflect this reference relationship. This makes consumers unable to think about what the packaging is from the inside. Of course, it cannot play a cumulative role in promoting product sales. The normal color of outer packaging should grasp the same characteristics to varying degrees;

從業(yè)界來看，正常的食品類色彩以其主色調(diào)的黃 色、粉紅色來表達(dá)，從而給人一種溫暖而親切的感覺。當(dāng)然，許多茶葉是綠色的，許多飲料是綠色和藍(lán)色的，許多葡萄酒和蛋糕是鮮紅色的，許多兒童食品是玫瑰色的，日常化妝品的主要顏色通常是玫瑰色，粉紅色和白色，淺綠色，淺藍(lán)色和深棕色，這是溫暖和優(yōu)雅，服裝鞋帽到深綠色，深藍(lán)色，棕色或灰色，以突出安靜的優(yōu)雅的美麗。

From the perspective of the industry, normal food colors are expressed by their main colors of yellow and pink, so as to give people a warm and cordial feeling. Of course, many tea leaves are green, many drinks are green and blue, many wine and cakes are bright red, many children's food is rose, the main colors of daily cosmetics are usually rose, pink and white, light green, light blue and dark brown, which are warm and elegant, clothing, shoes and hats to dark green, dark blue, brown or gray, To highlight the quiet and elegant beauty.