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小吃商家為什么需要定制食品包裝盒?
來(lái)源:wf-guqiang.com 發(fā)布時(shí)間:2021-09-22 瀏覽次數(shù):122
食品包裝盒是很多小吃商家、糕點(diǎn)店等店鋪的常用產(chǎn)品,所以很多的商家都在尋找合適廠家來(lái)為自己進(jìn)行定制,為什么這么多的商家需要食品爆包裝盒呢?下面壹諾包裝就來(lái)為大吉講解一下:
Food packaging box is a common product in many snack businesses, pastry shops and other stores, so many businesses are looking for suitable manufacturers to customize for themselves. Why do so many businesses need food packaging boxes? Next, let's explain to Daji:
1、保護(hù)功能
1. Protection function
保護(hù)功能,也是包裝基本的功能,即使商品不受各種外力的損壞。一件商品,要經(jīng)多次流通,才能走進(jìn)商場(chǎng)或其它場(chǎng)所,到消費(fèi)者手中,這期間,需要經(jīng)過(guò)裝卸、運(yùn)輸、庫(kù)存、陳列、銷售等環(huán)節(jié)。在儲(chǔ)運(yùn)過(guò)程中,很多外因,如撞擊、污濁、光線、氣體、細(xì)菌......等因素,
The protection function is also the basic function of packaging, even if the goods are not damaged by various external forces. A commodity can enter a shopping mall or other places and reach consumers only after multiple circulation. During this period, it needs to go through loading and unloading, transportation, inventory, display, sales and other links. During storage and transportation, there are many external factors, such as impact, pollution, light, gas, bacteria, etc,
2、便利功能
2. Convenience function
所謂便利功能,也就是商品的包裝是否便于使用、攜帶、存放等。一個(gè)好的包裝作品,應(yīng)該以"人"為本,站在消費(fèi)者的角度考慮,這樣會(huì)接近商品與消費(fèi)者之間的關(guān)系,增加消費(fèi)者的購(gòu)買欲,對(duì)商品的信任度,也促進(jìn)消費(fèi)者與企業(yè)之間溝通。我想,很多人購(gòu)買易拉罐裝的飲料時(shí),都喜歡開(kāi)蓋時(shí)的那一聲"啪"帶來(lái)的快感。
The so-called convenience function is whether the packaging of goods is easy to use, carry and store. A good packaging work should be "people-oriented" and consider from the perspective of consumers. This will approach the relationship between goods and consumers, increase consumers' desire to buy, trust in goods, and promote communication between consumers and enterprises. I think many people like the pleasure of the "pop" when opening the lid when they buy drinks in cans.
3、銷售功能
3. Sales function
以前,人們常說(shuō)"酒香不怕巷子深"、"一等產(chǎn)品、二等包裝、三等價(jià)格",只要產(chǎn)品質(zhì)量好,就不愁賣不出去。在市場(chǎng)競(jìng)爭(zhēng)日益強(qiáng)烈的今天,包裝的作用重要性也為廠商深諳。人們已感覺(jué)到"酒香不怕巷子深"。如何讓自己的產(chǎn)品得以暢銷,如何讓自己的產(chǎn)品從琳瑯滿目的貨架中跳出,只靠產(chǎn)品自身的質(zhì)量與媒體的轟炸,是遠(yuǎn)遠(yuǎn)不夠的。
In the past, it was often said that "the aroma of wine is not afraid of deep alleys", "first-class products, second-class packaging and third-class prices". As long as the product quality is good, there is no worry that it can not be sold. In today's increasingly competitive market, manufacturers are well aware of the importance of packaging. People have felt that "the smell of wine is not afraid of the depth of the alley". How to make their products sell well and how to make their products jump out of the dazzling shelves, it is far from enough to rely on the quality of the products themselves and the bombing of the media.
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