Compared with blister boxes, food packaging cartons are environmentally friendly, because paper things are easy to be degraded and will not pollute the environment, while plastic things are difficult to be degraded and will pollute the air and environment. Therefore, carton packaging is relatively dominant in this regard.

從吸塑包裝廠的市場角度看膠盒包裝設(shè)計的特點及要求

Characteristics and requirements of plastic box packaging design from the market perspective of blister packaging factory

從逛超市說起，家長們帶上孩子去超市，推起一輛小車，悠悠地走在琳瑯滿目的貨架間，左顧右盼，不時從貨架上取下件商品，看中了就往小車中一丟，繼續(xù)往前行。不一會，小車上的商品越積越多，孩子們抱著心愛的玩具、糖果的喜悅之情也越來越高，這時家長們的負(fù)擔(dān)卻似乎也因喜悅反而減輕了不少。難怪上超市購物，在很多成人和孩子們的心目中，就變成“逛’超市了。

Starting from shopping in the supermarket, parents take their children to the supermarket, push up a car, walk leisurely among the dazzling shelves, look left and right, take down a commodity from the shelf from time to time, throw it into the car and move on. After a while, there were more and more goods on the car, and the children were more and more happy with their beloved toys and candy. At this time, the burden of parents seemed to be reduced by joy. No wonder shopping in the supermarket has become "shopping" in the eyes of many adults and children.

可是在這種悠閑的背后，超市的經(jīng)理們和商品制造廠的老總們卻不輕松。他們正密切注視著商品從貨架上消失的快慢。超市經(jīng)理們的原則較簡單：快出快進(jìn)，多出多進(jìn)。對生產(chǎn)商來說，必須在同類商品中作比較，找原因，就不那么簡單了。銷得慢是內(nèi)在質(zhì)量差?價格偏高?不合時尚?很有可能，但并不盡然。有時，甚至經(jīng)常是質(zhì)優(yōu)價廉的不一定暢銷，倒是漂亮悅目的“巧打扮”者先成婚。

But behind this leisure, the managers of supermarkets and the bosses of commodity manufacturers are not relaxed. They are watching closely how quickly goods disappear from the shelves. The principle of supermarket managers is relatively simple: fast out, fast in, more out, more in. For manufacturers, it is not so simple to compare similar goods and find the reason. Is slow sales due to poor internal quality? High price? Out of fashion? It's possible, but not necessarily. Sometimes, even those with high quality and low price may not sell well, but those with beautiful and pleasant "smart dress" get married first.

逛超市的消費者固然不乏“有的而來”者，可是更多的是“即興”采購者。他們只是在“逛”的過程中，偶爾為貨架上某一商品的外觀所吸引，產(chǎn)生了“愛不釋手”，或‘躍躍欲試”的欲望，于是就隨手把它丟入小車內(nèi)。在這一瞬間，商品外包裝所起的作用，猶如相親時對方的外表氣質(zhì)是很有決定性影響的第一印象那樣。

Shopping in supermarkets is no lack of "some come" consumers, but more are "improvised" buyers. In the process of "shopping", they are occasionally attracted by the appearance of a commodity on the shelf, and have a desire to "love it" or "be eager to try", so they throw it into the car. At this moment, the function of the outer packaging of goods is like the first impression that the appearance and temperament of the other party are very decisive during a blind date.

維也納消費動機研究所曾對歐洲一些國家20~60歲的消費者進(jìn)行過數(shù)百人次的調(diào)查，該所的卡瑪辛博士歸納說：“看來，顧客們買的幾乎是包裝盒及包裝上的圖文信息”。耀眼的色彩、別致的造型、醒目的標(biāo)志，這就是商品外包裝在促銷中取勝的訣竅。

The Vienna Institute of consumer motivation has conducted hundreds of surveys on consumers aged 20-60 in some European countries. Dr. kamasin of the Institute concluded: "it seems that customers buy almost packaging boxes and graphic information on packaging". Dazzling colors, unique shapes and eye-catching signs are the key to winning the promotion of commodity outer packaging.

關(guān)于紙盒模切版制作技術(shù)的變革與走向

On the change and trend of carton die cutting plate making technology

近20年來，為了適應(yīng)現(xiàn)代包裝的需要，紙盒模切版的結(jié)構(gòu)及其制版技術(shù)都發(fā)生了重大變革

In recent 20 years, in order to meet the needs of modern packaging, the structure of carton die-cutting plate and its plate making technology have undergone significant changes